Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and revealing a brand-new product category (the yet-to-launch Vision Pro).
In this article, we take a look at what we expect Apple to launch before the end of 2024, in 2025, and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.
New iPhones, AirPods and Apple Watches launched at an Apple event on September 9. Read our Apple’s Glowtime event live blog from the event.
What new Apple products are coming in 2024?
So far in 2024 Apple has released the following new products:
- Apple launched the Vision Pro headset in the U.S. on February 2.
- The M3 MacBook Air launched on March 4.
- The M2 iPad Air, the M4 iPad Pro, and the Apple Pencil Pro all launched on May 7.
- iPhone 16 and iPhone 16 Plus launched on September 9.
- iPhone 16 Pro and iPhone 16 Pro Max launched on September 9.
- Apple Watch Series 10 launched on September 9.
- AirPods 4 launched on September 9 and new colors for the AirPods Max were introduced.
We still haven’t seen an M3 or M3 Pro Mac mini, Mac Studio or Mac Pro (despite the M3 becoming available and the M4 arriving with the iPad Pro). What else can we expect to see in 2024?
In the sections below we’ve split products into categories including Mac, iPad, iPhone and some new product categories. Read on to find out what to expect at Apple next event, throughout the rest of the year, and in 2025.
Apple
Apple
Apple
New Macs
With the update for the Mac Pro at WWDC in June 2023 Apple finished transitioning all its Macs from Intel processors to its own silicon. Apple launched the M3, M3 Pro and M3 Max chips at the end of October 2023. The M3 MacBook Air launched since, but the rest of the Mac range has been silent this year, despite the M4 arriving in the iPad! We can expect the following updates soon:
Mac mini & Mac mini Pro
Now that the iMac has an M3 chip, and the MacBook Pro an M3, M3 Pro and M3 Max chip, the arrival of those chips in the Max mini is long over due. Except that the rumors indicate that the Mac mini update is going to feature an M4 chip, and we may see it before the end of 2024. However, there are also rumors that the Mac mini is getting a new, smaller design, in which case the wait could be a little longer.
Read: New Mac mini rumors.
When? October 2024
Mac Studio
The next on the list for update will be the Mac Studio, also likely to bypass the M3 and jump straight to the M4 Max and M4 Ultra.
Read: M3 Mac Studio rumors.
When? October 2024
Mac Pro
If the Mac Studio is getting an update with the M4 Max and M4 Ultra you can rest assured that the Mac Pro will too.
Read: Mac Pro 2024 rumors.
When? October 2024
iMac Pro
There is a new iMac with M3 chip, but it’s still got a 24-inch screen. What people want is a return of a more professional iMac with a bigger screen.
Apple is said to be working on a Pro version of the iMac, a return of the 27-inch iMac Pro perhaps. It sounds like an M4 Pro iMac might happen, but we could be waiting a little longer for that one.
Read: Larger iMac Pro rumors
When? 2025
New iPads
Dominik Tomaszewski/IDG
Dominik Tomaszewski/IDG
Dominik Tomaszewski/IDG
No iPads were updated in 2023 – the first time a year passed without an iPad update. There was one iPad that wasn’t even updated in 2022—the iPad mini—so that looks the most likely for an imminent update. But the whole range is probably headed for a refresh this year, and that process started on May 7, when we got new Airs and Pros.
iPad mini
A new iPad mini (7th generation) could be coming soon.
Read: iPad mini 7th gen rumors
When? October 2024
11th-gen iPad
The latest standard iPad joined the lineup as long ago as October 2022 so a new model can be expected in 2024. Note that the 9th-gen model was retired on May 7, with the 10th-gen model remaining on sale at a lower price. We’d expect the 11th-gen iPad to roughly match its predecessor’s old price when it launches.
When? October 2024
New iPhones
A new set of iPhones arrived at Apple’s 2024 iPhone event on September 9, but what of the iPhone SE?
iPhone SE
Don’t expect to see this in September, but there have been a few rumors about the iPhone SE. A supposed leak revealed a bigger screen, notch and Face ID, for example.
This isn’t the first we’ve heard of a bigger version of the iPhone SE. The question is, will it still feature the Home button? Read about the iPhone SE Plus.
Read: iPhone SE rumors.
When? Spring 2025
iPhone 17 and iPhone 17 Pro
The iPhone 17 won’t arrive until September 2025, but there are already rumors about it.
Read: iPhone 17 rumors
When? September 2025
New AirPods
The AirPods Max and AirPods Pro have had the odd update since they launched a few years ago, but the next generation is yet to materialize. Will they get a full update in 2025?
The wait for new AirPods Pro could stretch beyond 2025. They could offer new health-related features when they arrive. As for the AirPods Max, now that Apple’s refreshed the colors it’s unlikely to do anything else for a while.
Read: New AirPods rumors.
When? 2025
New Apple Watch
The Apple Watch Series 10 arrived in September 2024, with a larger screen, but there was no generational update for the Apple Watch Ultra or the Apple Watch SE. Expect bigger things for Apple Watch Ultra in 2025.
New product categories
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.
HomePod with screen
We do hope there is some truth in the rumors that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker and control the HomePod via an iPhone (which can be a drain on the battery).
A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.
So far all Apple has done is brought back the full-size HomePod that it removed from sale.
Read: HomePod with screen rumours.
When? 2025
Foundry
Foundry
Foundry
Vision Pro successor
The Vision Pro is pricy and a little cumbersome, but Apple is said to be at work on two updated models: a less-expensive version, and another high-end model. Perhaps “Vision Pro 2” and “Vision Air?”
Don’t expect them soon, though. Rumors vary, but none of them say that new Vision hardware is due until at least 2025, maybe even 2026.
We do hope to get news as to when Apple will release the current Vision Pro around the world soon. Read our When will the Vision Pro launch outside the US.
When? 2025 or later
What Apple released in 2023
Apple hit the ground running in 2023 with new Macs and a new HomePod in January. Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10. Finally (maybe) Apple launched the new iPhone 15 series and the Apple Watch Series 8 and Apple Watch Ultra 2 at an event in September and then made macOS Sonoma and iOS 17 available for customers to download later that month. Then at an Apple event on October 30 the company unveiled new MacBook Pro and iMac models.
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- iPhone 15, Plus, Pro and Pro Max
- 2023 Apple Watch Series 9 And Ultra 2
- M3 iMac
- M3, M3 Pro and M3 Max MacBook Pro (14-inch and 16-inch)
- And of course, the brand-new Vision Pro headset was unveiled (although it won’t arrive until 2024)
What Apple released in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What Apple released in 2021
- HomePod mini in new colors
- MacBook Pro with M1 Pro and M1 Max
- AirPods (3rd generation)
- Apple Watch Series 7
- iPhone 13-series
- iPad mini (6th generation)
- iPad (9th generation)
- iMac M1
- iPad Pro M1(3rd and 5th generation)
- Apple TV 4K (2nd generation)
- AirTag
What Apple released in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Pro M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th generation)
- Apple Watch SE
- iPad (8th generation)
- Apple Watch Series 6
- 27-inch iMac (Intel)
- 13-inch MacBook Pro (Intel)
- iPhone SE
- MacBook Air (Intel)
- iPad Pro (2nd and 4th generation)
For information about what Apple launched in the decade before that read: