Apple TV+ can’t seem to solve its movie problem
1 min read
Apple TV+ launched almost five years ago. In that time, the service has debuted a lot of great TV shows. Some have even become mainstream hits. But Apple’s relationship with movies has been more…complicated. The company has moved from one film strategy to another, with mixed success. And most recently, critical and box office failures have plagued Apple.
Here’s why the Apple TV+ movie strategy is more confusing than ever.
