Apple is set to unveil a host of AI-centric updates in iOS 18 and its other software platforms this Monday at WWDC.
Much of what the company will announce is playing catch-up to its competitors, though at a scale and accessibility that’s hard to match. However, where the company is especially poised to make an AI splash is in its differentiated approach.
Unlike its competitors, Apple has strengths in two areas that are currently PR headaches for AI: privacy and the environment.
Here’s what that means for its AI reveals at WWDC.