AI is everywhere. Tech companies not talking about AI are hard to find. When compared to players leading in this space like OpenAI and Google, Apple is generally seen as being “behind.”
But despite AI being everywhere, in many ways it’s also still a fringe technology for the average person. It’s not truly mainstream. Sure it’s accessible to anyone with access to the web, but the number of people actually using services like ChatGPT is still relatively small compared to the total population of users with a smartphone or computer.
This is why next month’s WWDC presents Apple with tremendous opportunity. iOS 18 has the potential to truly bring AI to the masses.